Our 2Tails Tale
Every Moment, Together
Founded by dog lover, Sarah, 2Tails was born from her and her family’s deep affection for their two beloved dogs, Jack Jones and Buster, and all the dogs that have been family members over the years. Inspired by the joy and companionship that Jack and Buster bring into their life, Sarah set out to establish a community focused on dogs and products selected to strengthen the bond in everyday interactions.
Sarah set about creating 2Tails - a brand dedicated to offering high-quality, thoughtfully curated products. Life is busy and time spent with our dogs is precious, she wanted to provide products that enhance the connection between dogs and their families for all activities from playing, to travelling to new places, walks and grooming, because every moment we spend with our dogs matters the most to them.
The idea for 2Tails developed whilst engaging with fellow dog owners, understanding their difficulties, and discovering gaps in the dog products market. Through numerous discussions with dog enthusiasts, Sarah identified the need for quality products that combine functionality and style without the designer price tag. Dog owners sought items beyond the basics - products that reflect their affection for pets while improving daily routines.
2Tails provides a range of top-notch products for everyday use, from stylish yet functional dog accessories to premium grooming essentials. Each item is carefully selected to boost the bond between you and your furry friend, emphasizing durability, comfort, and style—without the high-end price tag. It's the ideal choice for dog lovers who want the best for their pups and aim to enrich their relationship through daily routines, while prioritizing quality and practicality.
OUR PROMISE
At 2Tails, our mission is to transform the world of dog products by selecting items that enhance your valuable time together, making them accessible to every dog owner. We handpick our products with your furry friends in mind, helping you create lasting memories and fortify the bond with your pup.
THE NAME WAS FOUNDED - 2Tails - EVERY MOMENT, TOGETHER
The search for the perfect name for the brand was personal. Sarah wanted something that was meaningful and represented her journey with Jack Jones and Buster. After brainstorming with her closest friends and family, the name 2Tails was born - symbolizing the two beloved dogs who had inspired it all. Our ambition is to help enhance "Every Moment, Together"
THE BRAND HAS BEGUN
After months of building her own website from scratch and selecting the first batch of products, the 2Tails website was finalized. With the vision intact and the products ready, it was time to begin building the 2Tails brand.
Jack and Buster feature in the company logo, website and social media platforms. All the 2Tails products are tried and tested by Jack and Buster because everyone knows 2Tails are better than 1.
After a year of relentless hard work, the website and social media page were finally ready to be unveiled to the world.
THE LAUNCH
2Tails officially launched in April 2025, marking the dawn of a new era in the dog product world.
With every item lovingly chosen for the comfort, style, and durability your dog deserves, 2Tails is poised to accompany you and your pup on the journey ahead.
We hope you enjoy our products and embrace our community as much as we do.